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The Best Purple Blushes
How Do I Pick a Purple Blush for My Skin Tone?
How Do I Apply Purple Blush?
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I am very much a play-it-safe kind of girl when it comes to makeup. Never will you ever catch me in a
colored mascara
(brown is the limit of my experimentation), a
red lip
(scary), or
blue eyeshadow
. With that being said, you can imagine my complete and utter shock when I became the biggest fan of—wait for it—the purple
blush trend
. “It looks a little wild in the pan, but on the skin it reads way softer and more like a fresh, cool-toned flush,” celebrity makeup artist
Lisa Aharon
tells me. “Think of it as a brightening blush rather than purple; it wakes the face up in a really pretty way.”
It seems that we collectively just all got the memo that purple is the new pink, too. According to beauty and wellness marketplace
Fresha
, searches for purple makeup have surged 229 percent in the past month. Add that to the fact that the orchid-esque tone made its way onto multiple
Fall/Winter 2026 runways
(read: Carolina Herrera, Balenciaga, and Khaite), and it’s clear that this is about to be
the
it-color of the summer. “I think we’re craving something that feels a little different but still wearable. Purple blush is giving us that modern, almost editorial twist without being over the top,” adds Aharon.
But as with anything in the makeup world, the finish is only as good as the formula. Lucky for you, I’ve been busy testing more purple blushes than I know what to do with. My favorite (and Lisa’s favorite) is still under embargo (I promise to spill the tea when I’m allowed), but there really are so many gorgeous shades of violet out there. To shop our go-to purple blushes, and get some extra tips from Aharon, keep reading.
The Best Purple Blushes
Lancôme
Blush Subtil Oil-Free Powder Blush - 1000 Berry Bisou
Aharon calls this the “perfect wearable violet that blends like a dream.” It does run a bit pinky, so if you’re still intimidated—despite my best efforts to calm you down—this is a fabulous Purple Starter Blush. Bonus: it comes with a blush brush in the compact.
Rare Beauty
Mini Soft Pinch Liquid Blush - Faith
Selena’s blushes need no introduction. But if you’re unfamiliar, let it be known that these babies are ultra pigmented. When we say a little goes a long way, we mean it. A saftey pin tip-sized dot will be
plenty
for you to achieve the purple blush vibe.
Tower 28
Beachplease Lip + Cheek Dewy Cream Blush - Office Hours
For a softer, diffused look, the gives you that
cool-toned flush
without feeling too “done,” Aharon recommends this guy. It’s a reminder that purple blush doesn’t have to be reserved for a big night out or fancy event; it’s very wearable on the day-to-day.
Fenty Beauty
Shake N' Play Liquid Blush - Quit Wine'in
If you have a
deeper skin tone
, Rihanna has created the chef’s kiss of purple colors. It’s a super deep plum with great pigment and even better staying power. I actually recommend applying this formula with your fingers, too, so it really couldn’t be easier.
Danessa Myricks
Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip - Red Velvet
Yes,
foundation
matters when you’re trying to blur your pores, but so does blush (!!). This blurring formula truly creates an airbrushed finish. The matte formula also helps smooth out any textured spots and is ideal for
oily skin
types. A win-win-win.
Violette_FR
Plume Eyeshadow Feather Matte Veil + Feather Shimmer Veil - Bois Brûlé
Ok, hear me out: these
eyeshadows
came out this past week and are
incredible.
While this is technically for the eyes, the formula is so creamy, long lasting, and sheer that I love swiping a little on my cheekbones. Don’t knock it until you try it—trust me.
NARS
Talc-Free Powder Blush - Hunger
Orgasm gets all the hype (and rightfully so), but the shade Hunger is a sleeper hit. It’s a very cool-toned plum that looks good on fair to deep skin tones. There is a hint of shimmer in the powder, but it’s more of a light-catching sparkle than a true glitter.
HALF MAGIC
Cheek Fluff Soft Blur Cream Blush - Only Drama
While
Euphoria
makeup isn’t as out-there as it’s been in the past two seasons, we still have a Big Reasons to thank the show’s makeup artist Donni Davy. Case in point: this
stunning
magenta plum blush with the craziest pigment payoff. While the other purples on my list are softer, this baby has a true violet finish.
YSL

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Source: https://www.marieclaire.com/beauty/makeup/purple-blush-trend/